Projects
Strategic Marketing & Brand Growth
Developed and executed a full-funnel marketing strategy to increase gym memberships, improve local brand visibility, and drive consistent lead generation through digital campaigns, strong brand partnerships, events and promotions.
Created and executed a data-driven regional marketing strategy focused on brand positioning, customer acquisition, and omnichannel growth for a premium baby lifestyle brand.
Led the successful brand launch in the region, building strong market presence and driving sustained year-on-year growth. Developed and executed an integrated marketing strategy across social media and Amazon optimizing customer journeys, increasing brand visibility, and scaling online sales performance.
Led strategic marketing initiatives to elevate Storksak’s presence as a premium lifestyle diaper bag brand in the Middle East. Focused on refined brand positioning, storytelling, and integrated digital strategies to strengthen brand desirability and connect with modern, style-conscious parents across the region.
Executed a successful regional brand launch introducing Stephen Joseph toys and kids accessories through a coordinated strategy across social media, and eCommerce. Built strong brand awareness and drove sustained growth in the following years.
eCommerce Performance Optimization
Led Amazon marketplace strategy and execution, including listing optimization, keyword strategy, A+ content, and high-performing Amazon Ads. Delivered a 90% increase in sales growth by scaling data-driven advertising campaigns, improving discoverability, and maximizing conversion across key marketplaces.
Executed Amazon optimization strategies for the teether range, including listing SEO, content enhancement, and keyword optimization. Improved product visibility and conversion performance, contributing to a measurable increase in sales and sustained growth across key marketplaces.
